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Penfolds

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Founded in 1844 by English physician Dr. Christopher Rawson Penfold and his wife Mary at Magill Estate in the Adelaide foothills, Penfolds began as a fortified medicinal wine producer and transitioned to dry table wines from 1948 under inaugural Chief Winemaker Max Schubert. Schubert's Bin numbering system, his multi-region blending philosophy, and his apex cuvée Penfolds Grange (covered in a dedicated standalone article) set the template for Australian fine wine. The house today belongs to Treasury Wine Estates following the 2011 demerger from Foster's, with Chief Winemaker Peter Gago leading the program since 2002. The portfolio spans value Bin reds, single-region flagships including RWT Bin 798 Shiraz and Magill Estate Shiraz, the apex Yattarna Chardonnay, and a growing cross-continental program from Bordeaux, California, and China.

Key Facts
  • Founded 1844 by Dr. Christopher Rawson Penfold and Mary Penfold at Magill Estate, Adelaide foothills, South Australia; initially producing fortified medicinal wines
  • Max Schubert appointed first Chief Winemaker 1948; pioneered dry table wine production and introduced the Bin numbering system referencing original cellar storage locations
  • Only four Chief Winemakers in the modern era: Max Schubert (1948 to 1975), Don Ditter (1975 to 1986), John Duval (1986 to 2002), Peter Gago (2002 to present)
  • Corporate history: Penfold family control until 1976; acquired by Tooheys/Tooth and Co 1976, then Adelaide Steamship/Southcorp, then Foster's Group (which acquired Southcorp 2005); Treasury Wine Estates demerged 2011
  • Multi-region sourcing model spans Barossa Valley, McLaren Vale, Coonawarra, Adelaide Hills, Eden Valley, and Padthaway; Magill Estate (urban Adelaide foothills) and Kalimna Vineyard (Barossa Valley, purchased 1945) are core estate holdings
  • Bin 707 Cabernet Sauvignon (Coonawarra-led, first vintage 1964) and RWT Bin 798 Shiraz (single-region Barossa, first vintage 1997) are the flagship non-Grange reds; Yattarna Chardonnay (first commercial vintage 1995, released 1998) is the apex white
  • Cross-continental program now includes Bin 600 and Bin 704 from California (Napa and Sonoma fruit), Penfolds Bordeaux at Cambon La Pelouse, and Penfolds China releases sourced from Ningxia

📜History and Founding

Dr. Christopher Rawson Penfold and his wife Mary arrived in South Australia on the ship Taglioni in June 1844, having emigrated from Angmering, West Sussex. Christopher was a physician who believed in the medicinal benefits of wine, and he purchased land at Magill in the foothills of the Mount Lofty Ranges east of Adelaide. The couple planted French vine cuttings around their stone cottage, which they named 'The Grange,' producing fortified wines in the style of sherry and port for Christopher's medical practice. Mary increasingly managed winery operations and after Christopher's death in 1870 ran the estate for over 15 years, becoming one of Australia's first prominent female winemakers. The Penfold family retained controlling interest until 1976, when the company was acquired by Tooheys (also operating as Tooth and Co), a New South Wales brewer. The brand subsequently passed through Adelaide Steamship Company, Southcorp, and Foster's Group (which acquired Southcorp in 2005). In May 2011 Foster's demerged its wine division to form Treasury Wine Estates, the ASX-listed company that owns Penfolds today. The historic Magill Estate site remains operational, with the original stone winery building, the cellar door, and the Magill Estate Restaurant still active less than 15 minutes from Adelaide CBD.

  • Christopher and Mary Penfold landed at Adelaide 18 June 1844; Christopher's original intent was producing medicinal wine tonics for treating anaemia in Victorian-era patients
  • Mary Penfold managed the estate for over 15 years after Christopher's 1870 death, overseeing the transition from medicinal fortified wines to commercial production
  • Penfold family ownership ended 1976 with sale to Tooheys; subsequent owners: Adelaide Steamship, Southcorp, Foster's Group (acquired Southcorp 2005), Treasury Wine Estates (demerger May 2011)
  • Magill Estate site (Adelaide foothills) remains active today, with the original stone winery, cellar door, and Magill Estate Restaurant still in continuous operation

🌍Vineyards and Regional Sourcing

Penfolds' core identity is built on multi-region South Australian sourcing rather than single-site terroir, an approach pioneered by Max Schubert from 1948 and continued by every Chief Winemaker since. The house draws fruit from Barossa Valley (the primary Shiraz catchment, including the historic Kalimna Vineyard purchased in 1945 and over 290 hectares of estate plantings), McLaren Vale (Shiraz and Cabernet, providing structure and dark fruit weight), Coonawarra (the source of much of the Bin 707 and Bin 169 Cabernet program, drawing from terra rossa over limestone), Adelaide Hills (cool-climate Chardonnay for Yattarna and Bin 311, plus some Shiraz components), Eden Valley (elevation-driven Shiraz, Cabernet, and Riesling), and Padthaway (historically important Chardonnay source). Estate-owned vineyards include Magill Estate (the founding 1844 site, one of the world's few urban premium vineyards at the edge of Adelaide), Kalimna (290 hectares in Barossa, of which 153 hectares are under vine), and Koonunga Hill (Barossa). The flagship Penfolds Grange is the apex expression of this multi-region philosophy and is covered in detail in its own standalone article; Magill Estate Shiraz serves as the single-vineyard counterpart, sourced entirely from estate fruit at the original Penfold site.

  • Multi-region South Australian sourcing model spans Barossa Valley, McLaren Vale, Coonawarra, Adelaide Hills, Eden Valley, and Padthaway; the approach was codified by Max Schubert from 1948
  • Kalimna Vineyard (purchased 1945; 290 hectares in Barossa Valley with 153 ha under vine) is the largest single estate holding and the Shiraz backbone of the Bin range and Grange
  • Magill Estate (1844 founding site, 5 hectares in Adelaide foothills) is one of the world's few urban premium vineyards; source of the single-vineyard Magill Estate Shiraz
  • Penfolds Grange is the apex multi-region cuvée covered in a dedicated standalone article; Magill Estate Shiraz is its single-vineyard counterpart from estate fruit only
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🔢Bin Numbering System

The Bin numbering system was introduced by Max Schubert in the late 1950s and originally referenced the physical bin locations in the original cellar where each wine was stored. Bin numbers have since become brand assets in their own right, identifying specific wines that have remained in continuous production for decades. Bin 28 Kalimna Shiraz, named for the Barossa Valley vineyard, is the entry premium Shiraz and a multi-region warm-climate blend showing the Penfolds house style at accessible price. Bin 128 Coonawarra Shiraz expresses the cool-climate Coonawarra alternative, matured entirely in French oak as a counterpoint to the American oak elsewhere in the range. Bin 138 Barossa Shiraz Grenache Mourvèdre presents the Rhône-inspired southern blend. Bin 150 Marananga Shiraz draws from the western Barossa sub-region. Bin 389 Cabernet Shiraz, created by Schubert in 1960 and matured in barrels previously used for Grange, has earned its nickname 'Baby Grange' for its style and aging trajectory. Bin 407 Cabernet Sauvignon is a multi-region Cabernet (Coonawarra, McLaren Vale, Padthaway), while Bin 707 Cabernet Sauvignon, first released from the 1964 vintage, is the apex Cabernet flagship led by Coonawarra fruit. Bin 169 is the single-region Coonawarra Cabernet. Bin 311 Chardonnay is a multi-region white. Special bottlings have included Bin 60A (1962 Coonawarra Cabernet Shiraz, one of the most legendary Australian wines), Block 42 Kalimna Cabernet Sauvignon from old-vine fruit, and various Block, Cellar Reserve, and limited-release wines.

  • Bin 28 Kalimna Shiraz (entry premium multi-region warm-climate Shiraz) and Bin 128 Coonawarra Shiraz (cool-climate, all-French-oak counterpoint) anchor the everyday Bin range
  • Bin 389 Cabernet Shiraz, created 1960 by Schubert, is matured in barrels previously used for Grange, earning the 'Baby Grange' nickname and a 20-plus year cellaring trajectory
  • Bin 707 Cabernet Sauvignon (first vintage 1964, Coonawarra-led multi-region blend) is the flagship Cabernet; Bin 169 is the single-region Coonawarra Cabernet
  • Bin 60A (1962 Coonawarra Cabernet Shiraz) is one of the most legendary Australian wines ever produced; Special Bins, Block bottlings, and Cellar Reserve releases extend the range
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🏆Premium Flagships and the Non-Grange Tier

Beyond the Bin range and the apex Grange (covered in a standalone article), Penfolds maintains a tier of premium flagships that express specific terroirs and stylistic counterpoints to the multi-region blending tradition. RWT Bin 798 Shiraz, launched with the 1997 vintage, is the Barossa Valley single-region answer to Grange: 100 percent Barossa fruit, aged 14 months in approximately 80 percent new French oak hogsheads, designed as a perfume-and-finesse counterpoint to Grange's American oak power. The name RWT stands for 'Red Winemaking Trial', a Schubert-era project designation that stuck. Yattarna Chardonnay is the white apex, often called the 'White Grange'. Yattarna's first commercial vintage was 1995 (released 1998 after years of trial bottlings labelled Bin 144A, Bin 144B etc.); the wine is a multi-region South Australian Chardonnay drawing primarily from Tasmania, Adelaide Hills, and Tumbarumba, fermented and matured in French oak. Magill Estate Shiraz is the single-vineyard counterpart from estate fruit at the original 1844 site, hand-picked and basket-pressed, with select parcels also submitted to Grange in chosen vintages. St Henri Shiraz (created circa 1953 by John Davoren, made commercially from 1957) is the multi-region Shiraz aged in large old oak vats with no new oak, intentionally inverting the Grange template to allow fruit purity to dominate. Bin 169 Coonawarra Cabernet completes the premium tier as a single-region Cabernet flagship.

  • RWT Bin 798 Shiraz (first vintage 1997): 100 percent Barossa Shiraz, 14 months in approximately 80 percent new French oak, designed as the single-region French-oak counterpoint to Grange
  • Yattarna Chardonnay (first commercial vintage 1995, released 1998): multi-region South Australian Chardonnay, the 'White Grange' and apex Penfolds white
  • Magill Estate Shiraz: single-vineyard 1844 estate fruit, hand-picked and basket-pressed, the counterpart to Grange's multi-region blending
  • St Henri Shiraz: multi-region Shiraz aged in large old oak vats with no new oak, inverting the Grange template to emphasize fruit purity over oak influence

🌐Recent Direction and Cross-Continental Program

Peter Gago joined Penfolds in 1989 and was appointed Chief Winemaker in 2002, succeeding John Duval (who held the role 1986 to 2002). Gago has refined the Penfolds style toward greater finesse and tannin definition while preserving the multi-region blending tradition and American oak signature on Grange. He was inducted into Decanter's Hall of Fame in 2021. Under Gago's leadership, Penfolds has aggressively extended its multi-region blending philosophy beyond Australia through a cross-continental program. Penfolds California releases include Bin 600 Cabernet Sauvignon Shiraz (Napa and Sonoma fruit), Bin 704 Cabernet Sauvignon (Sonoma fruit), and Quantum Bin 98 Cabernet Sauvignon (Napa). Penfolds Bordeaux, made at Cambon La Pelouse (a Haut-Médoc Cru Bourgeois property acquired by Treasury Wine Estates), produces French varietals in a Penfolds-aligned style. Penfolds China releases source fruit from Ningxia. The 2020 to 2023 Chinese tariffs on Australian wine, imposed during a bilateral trade dispute, forced Penfolds to pivot China sales toward locally sourced product; tariffs were lifted in March 2024 and Australian-sourced Penfolds re-entered the China market. Annual production across the Penfolds portfolio is in the millions of cases, making it among the largest fine wine houses globally by volume of premium-tier output.

  • Peter Gago appointed Chief Winemaker 2002 (succeeded John Duval who held role 1986 to 2002); inducted into Decanter Hall of Fame 2021
  • Cross-continental program: California (Bin 600, Bin 704, Quantum Bin 98 from Napa and Sonoma fruit), Bordeaux (at Cambon La Pelouse Haut-Médoc property), and China (Ningxia fruit)
  • Chinese tariffs on Australian wine 2020 to March 2024 forced China-market pivot; tariffs lifted March 2024 returning Australian Penfolds to China
  • Annual production across the broader portfolio reaches millions of cases, placing Penfolds among the world's largest fine wine houses by premium-tier volume
Wines to Try
  • Penfolds Bin 28 Kalimna Shiraz$35-45
    The entry to the Penfolds Bin range. Multi-region warm-climate South Australian Shiraz with ripe plum, dark chocolate, and American oak spice. A reliable introduction to the Penfolds house style at accessible price.Find →
  • Penfolds Bin 389 Cabernet Shiraz$80-100
    Created by Max Schubert in 1960 and matured in barrels previously used for Grange, earning the 'Baby Grange' nickname. One of Australia's most cellared wines with decades of proven aging potential and the structural framework that previews the flagship style.Find →
  • Penfolds St Henri Shiraz$130-160
    Multi-region South Australian Shiraz aged in large old oak vats with no new oak, intentionally inverting the Grange template to emphasize fruit purity. A different stylistic window onto the Penfolds house philosophy and a long-distance cellar wine in its own right.Find →
  • Penfolds Magill Estate Shiraz$160-200
    Single-vineyard wine from the original 1844 Penfold site in the Adelaide foothills, one of the world's few urban premium vineyards. Hand-picked, basket-pressed, with select parcels also contributing to Grange. The single-vineyard counterpart to Grange's multi-region blend.Find →
  • Penfolds RWT Bin 798 Shiraz$200-225
    100 percent Barossa Valley Shiraz aged 14 months in approximately 80 percent new French oak hogsheads. The single-region, French-oak counterpoint to Grange's multi-region American oak template; designed for perfume, finesse, and structural definition.Find →
  • Penfolds Bin 707 Cabernet Sauvignon$650-900
    Coonawarra-led multi-region Cabernet Sauvignon, first released from the 1964 vintage and matured in approximately 100 percent new American oak hogsheads. The Cabernet apex of the Penfolds range and a frequent Langton's 'Exceptional' classification candidate.Find →
How to Say It
PenfoldsPEN-foldz
Magillmuh-GILL
SchubertSHOO-bert
Kalimnakah-LIM-nah
Yattarnayah-TAR-nah
Koonungakoo-NUNG-ah
📝Exam Study NotesWSET / CMS
  • Founded 1844 at Magill Estate, Adelaide foothills, by Dr. Christopher Rawson Penfold (English physician) and Mary Penfold; initially produced fortified medicinal wines; family ownership until 1976; now owned by Treasury Wine Estates (demerged from Foster's May 2011)
  • Only four Chief Winemakers since 1948: Max Schubert (1948-1975, created Grange and Bin system, inspired by 1950 Bordeaux trip), Don Ditter (1975-1986), John Duval (1986-2002), Peter Gago (2002-present, Decanter Hall of Fame 2021)
  • Multi-region South Australian sourcing model is the Penfolds signature: Barossa Valley (primary Shiraz; Kalimna Vineyard purchased 1945), Coonawarra (Bin 707 and Bin 169 Cabernet), McLaren Vale, Adelaide Hills (Yattarna Chardonnay), Eden Valley, Padthaway
  • Bin range hierarchy: Bin 28 Kalimna Shiraz (entry), Bin 128 Coonawarra Shiraz (cool-climate French oak), Bin 389 Cabernet Shiraz ('Baby Grange', aged in ex-Grange barrels), Bin 407 Cabernet Sauvignon, Bin 707 Cabernet Sauvignon (1964 first vintage, flagship Cabernet)
  • Premium flagships beyond Grange: RWT Bin 798 Shiraz (Barossa single-region in French oak, first 1997), Yattarna Chardonnay (first 1995 commercial vintage, 'White Grange'), Magill Estate Shiraz (single-vineyard 1844 estate), St Henri Shiraz (no new oak counterpoint)