Your team sells more wine when they understand it. Your guests buy more when someone can explain it. I build the training, tools, and content that make both happen, and I built them for my own tasting room first.
Every engagement is fixed scope with a named deliverable. You know the price before we start and you own what we build. I take on one or two new projects a month, so the work gets my full attention.
For tasting rooms and wine bars
Two to four weeks. I audit the guest experience, rewrite your wine notes so staff actually use them, train the team, and install Pour Guide, the guest-facing wine guide I built for a Seattle tasting room. You get a prioritized fix list, finished notes, a trained floor, and a tool that keeps working after I leave.
From $6,500
See Pour Guide →For brands, importers, and distributors
Two to four months. A portfolio curriculum built on the WineSchool format, live training for your sales team, and rep-facing reference material grounded in WineWiki's sourced content. Reps who can talk about the wine sell the wine.
From $18,000
For ongoing leadership
One or two days a week for three to six months. I own the education calendar, staff development, guest-facing content, and club or trade communications, and sit at your leadership table.
From $5,000 a month
For platforms and publishers
6,700 fact-checked, structured wine articles, verified against producer and appellation sources and refreshed quarterly. Licensed as structured data for cellar apps, retail, hospitality software, and AI products.
Read the methodology →Corporate tastings, team events, and private dinners live on the Events page. Staff training days are available on their own from $1,500.
Twenty years in the wine trade across production, distribution, education, and hospitality, including Champagne Nicolas Feuillatte, Chateau Ste. Michelle, Antinori, and Stag's Leap Wine Cellars. WSET Level 3 with Distinction. Builder of WineWiki, WineSchool, Pour Guide, and Mistral WineCards. Currently Director of Seattle Market at Sleight of Hand Cellars; engagements are scoped to avoid any conflict with that role.
Track record: twenty years building for the wine trade, including vSpin (utility patent, 2018 German Design Award), Coolperx (speakers at Climate Week), Mistral WineCards, and Wine with Seth. Featured in The Economist, Forbes, and The Tasting Panel, and on The Today Show and CBS's The Talk.
Brands I have worked with
Thirty minutes. Tell me what is not working and I will tell you which of these fits, or that none of them do.
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