Stop Chasing Trends. Yuck.

The wine industry has a problem. It’s chasing trends like a dog chasing its tail, and frankly, it’s embarrassing. Glittery marketing gimmicks, over-designed labels, and buzzword-heavy campaigns might grab attention for a moment, but they don’t hold up. The best wines — the truly great ones — don’t need any of that. They’ve proven their worth for hundreds of years because they’re rooted in something much deeper.