Stop Chasing Trends. Yuck.
The wine industry has a problem. It’s chasing trends like a dog chasing its tail, and frankly, it’s embarrassing. Glittery marketing gimmicks, over-designed labels, and buzzword-heavy campaigns might grab attention for a moment, but they don’t hold up. The best wines — the truly great ones — don’t need any of that. They’ve proven their worth for hundreds of years because they’re rooted in something much deeper.
How Wine Can Get Its Swagger Back: Terroir > Wine Brands
Dear Wine Industry,
I read Mark Brown. I listen to Vinepair. The same story plays on repeat: wine has a big problem. Sales are down, interest is waning, and younger generations aren’t engaging. Craft beer drinkers, who should have expanded or migrated to wine, didn’t. And we have no one to blame but ourselves.