
Build a Wine List That Meets Your Customer’s Needs
A strong wine list gives every guest something to enjoy. Some guests want familiar names, some want to explore, and some want to celebrate with something special. A well-planned list makes room for all of them.

Double Your Wine Sales Tomorrow by Offering Free Tasters with Menu Items
Offering free tasters with menu items is one of the simplest ways to increase wine sales. A small pour introduces guests to wines they may not have considered ordering. This creates interest and builds confidence in their selection.

Train Your Staff to Talk About Wine
Restaurants are losing wine sales because staff are not being trained to talk about wine. Guests want guidance when choosing a bottle or a glass, but too often, they get vague descriptions or uncertainty. This is a major reason why wine programs struggle and why fewer people are choosing wine.