How Wine Lists Lose Money (And How to Fix It)
A well-structured wine list brings in revenue and improves the guest experience. Many restaurants miss sales opportunities because their list is confusing, poorly priced, or lacks staff support. These common mistakes cost money, but they can be fixed with a few adjustments.
Train Your Staff to Talk About Wine
Restaurants are losing wine sales because staff are not being trained to talk about wine. Guests want guidance when choosing a bottle or a glass, but too often, they get vague descriptions or uncertainty. This is a major reason why wine programs struggle and why fewer people are choosing wine.
How Wine Can Get Its Swagger Back: Terroir > Wine Brands
Dear Wine Industry,
I read Mark Brown. I listen to Vinepair. The same story plays on repeat: wine has a big problem. Sales are down, interest is waning, and younger generations aren’t engaging. Craft beer drinkers, who should have expanded or migrated to wine, didn’t. And we have no one to blame but ourselves.