Build a Wine List That Meets Your Customer’s Needs
Wine Sales Strategy, Restaurant Training, Wine List Management, Hospitality Industry, Food and Beverage Seth Cysewski Wine Sales Strategy, Restaurant Training, Wine List Management, Hospitality Industry, Food and Beverage Seth Cysewski

Build a Wine List That Meets Your Customer’s Needs

A strong wine list gives every guest something to enjoy. Some guests want familiar names, some want to explore, and some want to celebrate with something special. A well-planned list makes room for all of them.

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How Wine Lists Lose Money (And How to Fix It)
Restaurant Training, Wine List Strategy, Wine Program Consulting Seth Cysewski Restaurant Training, Wine List Strategy, Wine Program Consulting Seth Cysewski

How Wine Lists Lose Money (And How to Fix It)

A well-structured wine list brings in revenue and improves the guest experience. Many restaurants miss sales opportunities because their list is confusing, poorly priced, or lacks staff support. These common mistakes cost money, but they can be fixed with a few adjustments.

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Train Your Staff to Talk About Wine
Wine Education, Restaurant Training, Wine Sales Strategy, Hospitality Industry, Food and Beverage Seth Cysewski Wine Education, Restaurant Training, Wine Sales Strategy, Hospitality Industry, Food and Beverage Seth Cysewski

Train Your Staff to Talk About Wine

Restaurants are losing wine sales because staff are not being trained to talk about wine. Guests want guidance when choosing a bottle or a glass, but too often, they get vague descriptions or uncertainty. This is a major reason why wine programs struggle and why fewer people are choosing wine.

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